Logo & Identity

The logo is not brand You are also not your identity.

Logo design, identity design, and branding all have different roles, which together, form the image for a business or product. Basically, visual tools used in companies are usually arranged in the design guidelines (Brand Guide). These guidelines that shape identity usually regulate how identity is applied in various media, the use of colors, fonts, layout, sizes and so on. This guideline ensures that the company’s identity remains consistent, which can later be easily recognized by the market.