Complete Guide to On-Page and Off-Page SEO on websites – The main objective of SEO is an effort to improve our website’s ranking on search engines with targeted keywords. If the website is already in the top position of the search engines, then the site automatically has a greater chance to get more visitors.
There are 2 types of SEO, namely On-Page SEO and Off-Page SEO. On-page SEO is an SEO strategy that is carried out from within a website or when creating a website, starting from selecting the correct image, heading, meta tags, etc. While Off Page SEO is an SEO strategy that is carried out after the website is finished, and as a support for external websites, for example doing Link building to get Backlinks, Share on Social Media, Google My Business, etc.
Baca Juga : Understanding SEO and SEO Indicators
What is On-Page SEO ?
On page SEO is an SEO strategy that is carried out from within a website or when creating a website, starting from selecting the correct image, heading, meta tag, etc.
Important factors that must be known when seo optimization on the page:
1. Title Tag
Create a title on your website put keywords in the title on your website to create a Title Tag. Select, the title tag specified by Google as a search engine no less than 32 characters or no more than 80 characters (so that your title does not contain dots) Use SEOMOFO for bloggers and seo for bloggers and wordpress.
2. Title (Sub Title)
Search engines pay more attention to keywords in published headers. It is better to give target keywords to each judulu (header) on every web page, helping each destination to be interconnected if no one using the search engine will access irrelevant content.
3. Structure of the page url
Make sure your Url Structure has keywords from your post. Can be seen optimally by search engines.
4. ALT Text Image
The function of the image on the website is to make the website look more attractive. When the images on your website are searched by search engines, there is the use of alt text. This text is not visible to visitors, but is more about discussion for search engines, so that your images are included in the keywords that will be searched.
5. Content is king
Make content that is consistent with the topic of your website, don’t let the content that you create is irregular. So that visitors do not get bored quickly Create content with words that are comfortable to read, do not like articles / content from other websites. Make something unique with the experience and the experience itself.
6. Loading Speed
Search engines will search for websites based on articles / content, loading speed, keywords to put on the first page, search engines like Google will provide the best for visitors already know what Seo on the page and off-page Seo is the type of search engine optimization that you need to know.
If On-Page SEO is what we do on a website, then Off-Page SEO is something we do from outside to improve SEO after the website is complete. Almost all webmasters around the world are very important Off-Page SEO, even though this is also very important. Examples of creating links to get Backlinks, Share on Social Media, Google My Business, etc.
What is Off Page SEO ?
Off Page SEO is an SEO strategy that is carried out after the website is finished, and as a support for external websites, for example doing Link building to get Backlinks, Share on Social Media, Google My Business, etc.
Important factors that must be known when seo off-page optimization:
1. Link Building
Link building is an important factor in off-page SEO optimization because now Google uses an algorithm called page rank, the more link building that leads to your website, the more it is considered your website quality. You need to get quality backlinks / inbound links to strengthen your website’s off-page SEO. Now, in doing link building there are factors that you need to consider. These factors are:
- Page Authority and Domain Authority.
- Dofollow and Nofollow
- Anchor text
- Relevance of comments / content
2. Brand Mention in Online Media
Usually after you advertise your website or participate in certain activities, your website will get brand mention from social media. The mention of your brand name on social media greatly influences the authority of your website because the more brand motion you get, the more popular your website will be.
3. Google My Business
Google My Business is an Internet-based service for business owners provided by Google to introduce their business through websites. By registering Google My Business your business will be easily found in local search. In Google My Business you can add an address, brand name, phone number, website (can be used as a backlink), a business description, and a picture of your business.
Provide website reviews to add your backlinks, you can do this review on Google My Business, etc. the more positive the review that is given, the greater the role it plays on your off-page website.
5. Social media sharing
The more often you share content on social media, the more likely you are to reach visitors to read your content. Therefore, social media sharing is still important for off page SEO, although not directly.
Conclusion On-page and Off-page SEO
The goal of the 2 techniques remains the same, namely improving SEO and placing the website in the top position or the first page of Google. You cannot choose either on-page SEO and off-page SEO. You should be able to apply these 2 SEO techniques to get maximum results. If you do not understand about on-page SEO and off-page SEO you can consult with SEO experts who can understand both of these. Good luck.
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